Recognised for consistently working to strengthen its brand image by upholding a high level of customer service, Jacky’s Electronics, the UAE’s leading multi-brand electronics retailer, was awarded Superbrand status for ninth consecutive years since 2004.
Jacky’s is one of the first consumer electronics retailers to be recognised by the UAE Superbrands Council. The company is currently celebrating its 26-year long presence in the Emirates.
During the awarding ceremony, Ashish Panjabi, COO of Jacky’s Electronics, delivered the keynote presentation and discussed the type of taglines that many brands adopt and their impact to the companies. He also highlighted that companies should use taglines that genuinely represent the brand and that allow consumers to relate to.
Jacky’s, one of a select number of brands in the UAE from over 800 short listed companies to receive the prestigious Superbrand Status, will be included in the 10th edition of the Superbrands coffee-table book. Superbrand Awards is considered as the ‘Oscars of Branding’ worldwide.
Photo caption: Jacky Panjabi, Managing Director of Jacky’s Group of Companies, receives the Superbrand Status Award from Mike English, Director of Superbrands Middle East, with Ashish Panjabi, COO of Jacky’s Electronics and Manish Arora, Head of Jacky’s Retail.
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