In keeping with the spirit of the Holy Month of Ramadan, the Independent Aftermarket Department (IAM) at Jaidah Automotive – a subsidiary of the long-established and influential conglomerate Jaidah Group – held its fourth annual Iftar for Shell Lubricants customers at the Holiday Villa Hotel.
The evening was attended by Arthur Fernandes, General Manager of Jaidah Automotive – IAM, Khaled Hasan, Managing director of Jaidah Automotive, KT Rao, Wholesale Manager, Khalil Alajam, Shell Franchise Manager, Wissam Kamel, Sales Manager of Shell Lubricants, Frauke Baltruschat, Regional Shell Marketing Manager and attracted 85 Shell Lubricants customers.
Arthur Fernandes welcomed attendees and introduced key speakers from Jaidah Automotive and Shell. He said, “This Iftar is a symbol of our gratitude for the role you have all played in Shell Lubricants’ success at Jaidah Automotive IA. It also demonstrates our core values of putting our customers, partners and community first.”
Khaled Hasan followed, praising the contribution of Jaidah Automotive IAM to the wider group and thanking customers. He said, “As Jaidah Automotive’s most profitable section, Jaidah have been the sole macro-distributors of the Shell Lubricant range across Qatar for over 40 years. We acknowledge that without you, the customer, and your unstinted support through the purchase of these products, this could not be possible.”
The Shell Lubricants Iftar has been an annual tradition for Jaidah Automotive IAM since 2010. Speaking on behalf of Shell, Wissam Kamel thanked the customers personally for their brand loyalty and congratulated Jaidah Automotive IAM on their continued success.
A presentation was also delivered by Frauke Baltruschat highlighting a new range of Shell Lubricants products that will be available over the coming months. The innovative range will capitalize on new Shell PurePlus technology, a revolutionary process that will lead to less equipment wear, reduced fuel consumption and better equipment cleanliness.
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