Just Falafel, a rapidly expanding UAE-based healthy fast food operator, appoints Sarah Cocker as Head of Investor Relations. Sarah will develop and implement the group financial communication strategy, using her 15 years of global broadcasting and investment banking experience. Her broad international business background will reinforce and support the company’s entry into 17 countries.
She had worked for Banque Paribas, IMD School of Business and major broadcasting networks such as CNBC, CBC, BSKYB and Arabian Radio Network throughout her career. Sarah will utilize her background and experience to ensure Just Falafel remains at the forefront of investor communication and compliance, meeting local and global regulatory benchmarks.
Fadi Malas, Just Falafel’s CEO, said: “A strong correlation between Just Falafel and the investment community is a significant factor towards the growth of the business, and this is where Sarah’s expertise comes in. Backed by her considerable knowledge of financial markets and communication skills, Sarah is definitely an asset to the brand who will create and look after the interest of our investors. Her career has given her an understanding of the cultural practices in many continents, which is aligned to where we see the brand is going.”
In a span of three years, Just Falafel has grown from four locations to the internationally acclaimed restaurant chain that it is today. Just Falafel recently opened its first restaurant in Sydney, Australia and it will be followed by major expansion in North America with 5 restaurants opening this year.
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