Just Falafel, a rapidly expanding UAE-based healthy fast food operator continues its global expansion with the signing of 57 stores in the Benelux region. The new outlets will be opening in The Netherlands, Belgium and Luxembourg.
Wadi Degla Holding will be operating the stores. They are an Egyptian based conglomerate with global interests in sports facilities, two football teams, telecommunications, real estate developments and industrial projects. The group is well known for their operational excellence in the food and beverage arena, which will ensure an efficient roll out of the stores.
“Europe is an important region for Just Falafel, as it represents an area of significant demand for Middle Eastern food, ” said Just Falafel’s CEO, Fadi Malas. “The interest in our franchise offering has been overwhelming as we have a unique concept that is very compelling to prospective franchisees.”
The exclusive area development deal builds on an already strong relationship between Just Falafel and the Wadi Degla Holding, which already have 27 franchises in Egypt, and are located both within their own Wadi Degla clubs and in prime locations in Cairo.
Wadi Delga already has a presence in the Benelux region, being an owner of the Belgium football team Lierse SK and will start opening restaurants, a few of which will be operational this year.
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