The rapidly expanding food retailer Just Falafel is set to increase its presence in Oman. The new stores will be located throughout the country, with the first two restaurants centered around Muscat.
The growing popularity of Oman as a tourist destination in addition to its burgeoning local population is a perfect place for the growing brand.
The well-known major conglomerate The Sultan Group, with a strong track record in retail and hospitality is an excellent partner for Just Falafel. Their experience in bringing franchise concepts to their home market is well known and will result in a solid roll out of the Just Falafel restaurants. The group plans to have 2 restaurants open by the end of this year in the capital Muscat and the full portfolio is expected to be complete in the next couple of years.
Nabeel Sultan, Managing Director of Jawad Sultan Group welcomes the deal, “Jawad Sultan Group is geared to offer unforgettable customer experiences. Our long term expertise makes us well positioned to achieve exponential partnerships in the retail market and specifically in the service of food and beverage. Bringing something new is what we do. Our partnership with Just Falafel delivers variety and innovation to the Omani market. Adding flair with authenticity, Just Falafel presents what we have all come to love; healthy food on the go.”
The Mediterranean street food provider that is the number 1 Falafel brand in the world remains committed to expanding within the GCC, alongside its worldwide roll out programme that will see the group’s first store in Canada this month and a second in Sydney Australia.
The global appeal of Just Falafel’s menu is based on transporting its guests to simpler times with each hand-made meal it makes. Rooted in a century-old family recipe is what has made the Falafel attractive to such diverse audiences around the world, who increasingly care about what they are eating and require good food that is served fast.