In 2014, Nutella is celebrating its 50th anniversary and wants to say thank you to its fans around the world. Geared to the main idea of “Nutella – 50 Years Full of Stories”, the brand is starting off the anniversary year celebrating it together with people throughout the world. What is special about the campaign: fans tell their own personal Nutella story, thus becoming a part of the international anniversary celebration.
“Tell us your very own, personal Nutella story!” – reads the call to Nutella fans all around the globe, an appeal to share their personal Nutella adventure starting in February 2014. The opening of the campaign will be an international TV commercial, whose content is inspired by fans? authentic stories. Fans in the Middle East can submit their Nutella story to the www.nutellastories.com website in the form of text postings, photos or videos in either English or Arabic. The most intriguing Nutella fan stories will be selected on a weekly basis.
Massimo Stella, Marketing Manager at Nutella summarises the idea of the campaign: “Nutella is a love brand, it has lots of fans. When it came to celebrating the 50th anniversary, it was self-evident to us to put the fans on centre stage in our anniversary activities so as to give something back to them.”
Nutella – 50 Years Full of Stories
Feel-good magician, everyday hero, faithful companion: Nutella is all that and much more to its fans. Nutella has been writing history for five decades now. Often it’s the emotional experiences that people associate with Nutella. In many parts of the world, Nutella is now a love brand, it is a key part of breakfast, and its fan base is growing constantly. Reason enough for the brand to go on an extensive search and collect unique, moving and inspiring anecdotes from all over the world.
As a special treat for fans, Nutella will have a special stand in Abu Dhabi Marina Mall offering delicious Nutella foods to mall shoppers between 24-26 April. As a culmination, the international anniversary campaign concludes on 18 May 2014 with a birthday event for the fans in selected countries throughout the world to celebrate the brand together with its friends.
Dinesh Sandran at Weber Shandwick Dubai
Tel: 04 445 4222