Oud fragrance gives Black Abayas touch of class and magnetism
24/06/2014 2:19 pm EDT


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The Abayas have managed to take centre stage with its appeal over the years and there is no denying the fact that the fashion world is innovating within the scope of traditional wear such as Abayas, bringing together the global fashion influences and incorporating them into their designs in the regional context.

The regional fashion scene, hence, has taken off in a big way with traditional silhouettes in Abayas, coupled with embellishments and feature cuts making Abayas more than just a fashion statement.

Beyond this fashion movement, one brand – Persil Black has been taking hogging the limelight with its innovation in Abaya Shampoo by not only maintaining the fabric cleanliness but also the quality and colour of the Abayas. What has set a new tone is this revolutionary journey is the all-new Oud fragrance touch in the Abaya shampoo– makingPersil Black not only a hot favourite as a cleaning agent but also for its olfactory, magnetic appeal.

“The Persil Abaya Shampoo extends a totally unique experience to Abaya users and now with the Oud fragrance, the company has taken the laundry expertise into a completely different sphere,” said Sahar Madani, a noted fashion designer. “The Abaya has a very important role to play in our societies and more so in the fashion world now. So does the Oud – with its strong association with our day-to-day lives. The Persil Abaya Shampoo with Oud has been developed to ensure that the Abayas always look distinguished and elegant with a fragrance which is a regional favorite,” added Sahar Madani.

What makes Persil totally unique is its abilities to understand the needs of the consumers and tailor its products in line with that. That the launch followed a customer survey which revealed the demand for long-lasting fragrance in Abayas as also the preference for Oud among the customers speaks volumes on how Persil Black has always catered to the customers’ demands and requirements.

“A consumer is always looking at not only getting the latest designs in the Abayas, but also ways to maintain the fabric, its colour and attraction, something which is guaranteed with Persil Black, and now with Oud touch, it also comes with a traditional favorite fragrance,” Sahar added.

So, the next time you go for an Abaya, what do you look for? If you wish to keep your Abaya as good as new always, don’t forget to pick up Persil Abaya Shampoo!

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