Panasonic Marketing Middle East & Africa (PMMAF) is once again collaborating with Dubai Municipality and Environment Centre for Arab Towns (ECAT) to create awareness of environment conservation on June 5th – World Environment Day 2014, a United Nations Environment Programme (UNEP).
The alliance is in line with Panasonic’s group-wide global commitment to drive eco-innovation and sustainable practices in communities and encourage employee commitment to eco-friendly policies.
Joining hands with Dubai Municipality under the UNEP theme ‘Raise your Voice Not the Sea Level’, Panasonic intends to educate children on the importance of environment protection through company’s Eco Picture Diaries. The diaries will be given away to children visiting Panasonic Eco-Kiosk at Dubai Mall on June 5th. Children are invited to illustrate and express their ideas and initiatives in writing on what they think is good or bad for the environment. “Eco Picture Diary” is part of Panasonic’s Kids School Programme. It is an annual contest started by Panasonic to encourage school children to learn more about protecting the environment by expressing their thoughts for a better sustainable tomorrow.
Commenting on the commitment and participation on the World Environment Day, Mr. Shinichi Wakita, Managing Director, PMMAF, said, “The celebration of the Environment Month is an annual event on Panasonic’s environment calendar. That’s why we have set aside a full day for kids and adults to explore conservation and sustainability. Aligning with UNEP, the focus this year is to create a greater understanding of the growing risks and vulnerability to natural and environmental disasters due to climate change which has resulted in an increase in sea-level that can cause flooding and coastal erosion. We all have a duty to protect and nurture the environment and it is important to adopt eco practices from a very young age. Through our eco-kiosk we intend to reach out to young minds and inspire them to work towards a better, safer future.”
Recent reports by the Intergovernmental Panel on Climate Change (IPCC) shows that global emissions of greenhouse gases have risen to unprecedented levels despite a growing number of policies to reduce climate change. Emissions grew more quickly between 2000 and 2010 than in each of the three previous decades. According to IPCC’s Fifth Assessment Report, it would be possible, using a wide array of technological measures and changes in behaviour, to limit the increase in global mean temperature to two degrees Celsius above pre-industrial levels. However, only major institutional and technological change will give a better than even chance that global warming will not exceed this threshold.
Panasonic employees across the Middle East will show their support for reduction of carbon emissions by kick starting the monthly carpooling initiative on World Environment Day.
Likewise, to reiterate the commitment further, all the PMMAF employees will also pledge their support towards environment by imprinting their hand impressions in different colours on a white canvas which will be placed within the offices premises. It will serve as a message that will spread across the employees and the visitors alike on a daily basis.
Panasonic strongly supports such initiatives aimed at showing solidarity towards environmental sustainability in a bid to create “A Better Life, A Better World” for future generations to come.
For media queries, please contact:
Lisa George/Rim Hatim, Iris PR, Dubai, UAE
Corporate Communications Department
Panasonic Marketing Middle East and Africa
00971 4 8862142/ 00971 50 658 6485