Police shows off its power and energy with its latest ICON
12/02/2014 6:33 am EDT


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Powerful, suave and aggressive; the brand Police unleashes its superlative perfume for machos who seek eccentric whiffs characterized by fashion for their ever un-predictable style. Icon has been created and developed exclusively for Middle East consumers.

A gripping and iconic fragrance playing the woody-ambery notes that play on contrasts. The top is a chase of fruity and spicy facets with Pink Pepper, Cardamom and Strawberry which give dynamism & life while the heart is a game of elegant aromatic notes & deep woody ones with Rosemary, Lavandin and Patchouli. The dry down seals this unmistakable jus with sinuous & enwrapping strokes of vanilla and labdanum. The heady scent has a confident swag to it and is perfect for the urbane who reflects independent poise.

Representing its quintessential symbol, the perfume is packaged in a complex design featuring the falcon, which portrays majesty, transgression and elegance. A distinctive design with extraordinary facets and light-bursts; it makes for an exhibit, an authentic piece of décor. The bottle is semi-transparent with a distinctive dark-blue tonal nuance and is embellished by the light refractions created in the glass. Its shape is very particular, yet easy to hold.

Go ambitious, head strong and fearless with POLICE ICON Eau De Parfum. Priced at AED 264 for 125 ml, it is available exclusively across all Police Kiosks in the UAE.

For editorial enquiries please contact:
Namita Thakkar/ Nesreen Bakheit
Tel. +9714 343 0888

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