Pure Gold Group expands into Europe with opening of ‘Arianna’ high-end jewellery boutique
14/08/2014 1:47 pm EDT


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Pure Gold Group has expanded its international footprint with the opening of its luxury multi-brand jewellery boutique Arianna, in Paris. Located in the luxurious settings of The Peninsula Hotel, the outlet features stunning jewellery and accessories designed with finesse by international jewellery houses including Gucci, Roberto Coin, Moraglione, Annamaria Cammilli, and Leo Pizzo.

The boutique store also features exquisite jewellery designs by Arianna’s in-house design team. The designs are a tribute to the world of gems from diamonds to colored gems, from mother-of-pearl to hard stones offering masterpieces and heirlooms for the discerning customer. Arianna also displays high end designer watches.

Speaking about Pure Gold Group’s venture into France, Group CEO and Managing Director, Karim Merchant, said, “Paris with its long history as a place to discover culture and art, the finest and the most elegant of fashions, is the perfect setting for Arianna’s entry into Europe. Our designs draw inspiration from a wide variety of themes and styles and are perfect for glamourous celebratory occasions. We launched Arianna in 2013 in Burj Al Arab in Dubai and our plan is to expand the Arianna boutique concept to fashion capitals of the world.”

One of the most luxurious hotels in Paris, The Peninsula Hotel is located on 19 Avenue Kleber, right in the heart of the City of Lights. Launched recently as part of The Peninsula world luxury group of hotels and already gaining tremendous popularity, the hotel is a stone’s throw away from various world renowned museums, monuments and shopping destinations.

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