Pure Gold Jewellers becomes the first Middle East jeweller to be awarded Changi Airport jewellery concession
17/01/2015 1:12 pm EDT


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Award winning jewellery retailer Pure Gold Jewellers who has the distinction of being the only retailer in the GCC to be awarded the World Diamond Mark’s ‘D’ certification, is the first jewellery company from the Middle East to operate a jewellery concession at Singapore Changi Airport’s departure in Terminal 1.

According to Firoz Merchant, Chairman and Founder of Pure Gold Jewellers, “Changi airport is one of the busiest and best performing airports in Asia and being awarded a concession to open in the airport terminal is a big boost to our travel retail business. This achievement is in line with our plans to become the largest travel retailer in jewellery globally. Passengers passing through Singapore Changi International Airport can now choose from our extensive range of gold, diamond, pearls, precious and semi-precious gemstones jewellery in the latest styles and best prices.”

The company which enjoys over a decade of expertise in the travel retail sector is also currently the largest duty free operator in jewellery in the Middle East region and operates at several duty free locations including all terminals at Abu Dhabi and Kuwait International Airports, Jordan Duty Free, Kuwait Duty Free, Muscat Duty Free, Dubai Duty Free and Sri Lanka Duty Free.

Karim Merchant, CEO & MD of Pure Gold Jewellers, added: “Travel Retail is a key area of business for us and is becoming an increasingly important sector of our overall operations.Winning the concession at Changi Airport, which has an average number of 50 million passengers per year, will help us to further strengthen our business.”

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