RSH Middle East LLC has stated that its sporting store chain Studio R has been renamed Stadium. Consumers in the UAE are already familiar with the Stadium brand name as several branches already exist in the UAE, including a flagship store in The Dubai Mall, Zawya reported. “Stadium and Studio R have always followed the same business principals, concepts and goals, so logistically it has been a clear-cut decision to unite the two. By unifying the name of our stores it also allows us to consolidate and build on our already strong position in the retail market,” says Samantha Warrayat, Marketing Manager, RSH Middle East LLC. Under the rebranding three Studio R stores – Abu Dhabi Marina Mall, Jumeirah Beach Hotel and Burjuman Centre – have been renamed Stadium. A fourth Studio R store, located in Dubai Outlet Mall, will retain the Studio R name.