Skyline Design, the luxury outdoor furniture brand managed by Simexa Ltd in the Middle East, will be participating in the INDEX 2014 expo. This yearly event will take place at the Exhibition Trade Center in Dubai, UAE from May 19th to 22nd.
Simexa Ltd, exclusive distributor of Skyline Design in the region, considers INDEX 2014 exhibition to be a great opportunity to enforce the presence of the brand in the Middle East. The purpose of INDEX 2014 is to introduce the world to the latest home products designs like outdoor living sets, lighting, textiles, bathrooms and others. INDEX exhibition has been a great success in the past years for all parties: the organizers, the participants, and the visitors. In 2013, around 21,000 visitors from more than 100 countries attended INDEX 2013, proving the continuous improvement in the quantity and quality of the attendants.
This expo gives Skyline Design the opportunity to showcase the latest innovations to thousands of attendants, from individuals to businesses in the hospitality industry like hotels, restaurants, beaches and others. Over the years, INDEX contributed in building relationships between Skyline Design and businesses in the industry which led to a bonding with many outdoor furniture stores that today exhibit the brand products in retail stores in major cities like Dubai, Manama, Riyadh, Doha, Amman, and Beirut. Also, Simexa succeeded through networking in the event to supply outdoor furniture to many hotels and restaurants such as the Intercontinental hotel in Abu Dhabi and Orient Pearl Restaurant in Qatar. According to Mr. Manuel Stanislas, CEO of Simexa: “This is not the first time we expose Skyline Design outdoor furniture in INDEX exhibition, and we will grab every opportunity available to introduce our new items to the hospitality service businesses in the region.”
Being known for its booming economy in all the industries, Dubai is now considered the “place-to-be” for businesses that want to grow in the MENA region. This was proved by the election, in November 2013, of Dubai to be the host of the World Expo 2020. Many businesses are looking forward for this exhibition, which is promised to be “the best event in the history of the World Expo” according to Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai: “Our region deserves the chance to organize this great world exhibition. Our country is ready to host it. We will keep our promise in connecting great minds to build a better future and we will organize the best event in the history of the World Expo.”
Therefore, Simexa Ltd is looking forward for upcoming exhibitions in Dubai specifically and the MENA in general to grab the opportunities that the World Expo 2020 is opening in the hospitality industry. “Many hotels and restaurants will be preparing themselves to welcome visitors and participants in the Expo 2020, and we will try to seize this opportunity by equipping them with Skyline Design outdoor furniture”, confirms Mr. Stanislas.
Simexa Ltd consider this participation in INDEX 2014 as a great chance to meet new people in the industry, and hopes this year’s exhibition will be even a better success than the previous years.