Sunsilk in Saudi Arabia is looking to empower women throughout the Kingdom through the brands latest initiative: “Be Yourself.”
Sunsilk, one of Unilever’s hair care brands, wants to encourage girls and help give them that extra confidence to pursue their desires and dreams. For one month starting from April 1st, girls throughout the Kingdom will be able to share their goals with Sunsilk for a chance to win up to SR 100,000 to help achieve her goal.
Submissions to enter Sunsilk’s “Be Yourself” initiative will be accepted either through the online application found at Facebook.com/SunsilkArabia or through in-mall activations taking place in major malls throughout the Kingdom; which will then uploaded onto the Facebook application. In Jeddah, girls will be able to visit Mall of Arabia, Aziz Mall and Haifa Mall in order to submit their dreams at the Sunsilk “Be Yourself” mall activation. Those based in Makkah can visit Makkah Mall, and those in Riyadh can visit Salaam Mall and Khurais Mall. In the Eastern Province, girls will be able to visit Mall of Dhahran to participate. Throughout the month of April, people will be able to vote online for the most inspiring dream. The girl that receives the most votes will have Sunsilk’s support to help achieve her dream.
Sunsilk’s “Be Yourself” is an initiative by Sunsilk KSA responding to the need for today’s girls to be empowered and encouraged to achieve their dreams. Since 2010, Sunsilk has partnered with 7 of the world’s best hair experts to co-create the most superior formulations for all Sunsilk products to help women achieve great hair. To get healthy hair, the right daily treatments can be obtained with the Sunsilk Co-Creations variants.