TOTEM, the local unisex boutique, celebrated its much anticipated grand opening in Muscat Grand Mall in front of friends, loyal customers and members of the media on 27 March 2014.
The store, located on the mezzanine floor, was designed by Italian architect Renato Caliò and it occupies a total area of about 150 square meters , showcasing the women’s and men’s ready-to-wear, bags, accessories and footwear collections.
Commenting on the new store, Ms Susan Proctor, founder and co-owner of TOTEM, said: “When we first introduced TOTEM, we knew there was a market for our exclusive fashion labels. The interest in the brands from both residents and tourists in Oman have exceeded our expectations and, with TOTEM’s third store, we have both strengthened our positioning and satisfied the ever-growing market demand.”
Aside from the great apparel, the décor inside TOTEM, designed in a similar architectural spirit as the first store located in Jawharat Shatti, has a unique look, reminiscent of the industrial age but with a softer touch.
“The design, alternating wood, fabrics and steel, reproduces a cosy atmosphere with pops of colour and texture. The overall environment is a testament to TOTEM’s funky and modern spirit,” concluded Ms Susan.
In 2007, TOTEM made its mark in Muscat with the opening the brand’s first boutique in Jawharat Shatti Mall and has since established its name in Muscat’s fashion scene. In 2012 TOTEM launched its online shop, and last year expanded its network in Oman with a second branch in Jabel Sifah.
The new branch in Muscat Grand Mall is launching with a full range of new season collections, including debut labels exclusive to TOTEM in the region. TOTEM is renowned for its unique, highly wearable styles, each brought as limited editions, along with its personalized customer service.
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