As part of their strategy to continuously engage and communicate with their partners across the region, WonderEight, global branding and interactive agency, participated in the third edition of Saudi Horeca 2013 held exclusively in Riyadh between the 10th and the 12th of December.
After the success of the exhibition in 2012, this year witnessed a host of activities and shows including workshops, culinary art shows and much more, attracting exhibitors, visitors, and key industry players on a local and international level.
Boudy Nasrala, Managing Partner of WonderEight commented: “The Saudi market is starting to take into account the importance of branded concepts. We saw some interesting new ideas, but numerous improvements in terms of image and communication can be done, advantaging newly created concepts if they seek the services of professional branding agencies”.
WonderEight was the only branding agency present in this exhibition along with their partners in the hospitality sector, where they showcased a wide range of turnkey restaurant and hotel concepts especially tailored for the Saudi market. Such activities bring WonderEight closer to their Saudi clients especially that their services and concepts are gaining momentum in KSA with two new branding schemes alongside four projects under development.
Boudy Nasrala added: “Concept ideas that are currently being followed are mostly inspired from European and American trends, our aim is to start creating innovative, 100% Arab ideas, especially tailored for our markets”.
Driven by the relentless growth of the hospitality industry in the MENA region,WonderEight constantly strives to come up with tailor made ideas for clients in search for more than just good food or clean rooms; rather a complete, and unique, experience.
For more information, please contact:
Pencell PR & Events
Jessy Abi Khattar
PR Account Manager
Tel: +961 1 496280