MBRF welcomes Dubai Smart Government on board “My Family Reads” initiative
21/05/2014 11:56 am EDT


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The Mohammed bin Rashid Al Maktoum Foundation (MBRF) announced that Dubai Smart Government (DSG) has joined its ‘My Family Reads’ initiative, a programme under which a variety of books are distributed to targeted Emirati families in the UAE. During a meeting at the DSG headquarters between His Excellency Jamal Bin Huwaireb, Managing Director of MBRF, and Ahmed Bin Humaidan, Director General of DSG, the Foundation delivered a large collection of books in the form of 120 knowledge packages to be distributed to DSG employees.

Speaking on the occasion, H.E. Jamal Bin Huwaireb said: “We are pleased to have DSG as part of ‘My Family Reads’, an initiative that will help establish the culture of reading in families and extend the reach of global knowledge to the local society in the UAE.”

“The cooperation with DSG comes in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to activate partnerships between government entities to enhance excellence in government performance,” Jamal Bin Huwaireb added.

The books in the knowledge packages include Arabic translations of renowned international literary works on a wide range of topics catering to the interests of different age groups. Notable among them is National Geographic World History Biographies Series, produced by National Geographic in collaboration with Book House. The series highlight the lives of eminent scientists and genius personalities such as Galileo and Mozart. Another interesting package, offered in partnership with Majdalawi Masterpieces Bookstore, includes educational books on various materials, aimed at children below seven years.

Expressing delight over DSG joining the ‘My Family Reads’ initiative, Ahmad Bin Humaidan, Director General of Dubai Smart Government, said: “Implementing community-based initiatives such as ‘My Family Reads’ is one of DSG’s key responsibilities towards the community. ‘My Family Reads’ encourages exchange of knowledge within government entities, and between employees and their families. The distribution of these packages, featuring some of the major literary works of the world, will enhance the creativity of our employees and their families and expand their knowledge in all walks of life.”

Bin Humaidan added: “We sincerely wish MBRF continued success in their endeavours. We appreciate their efforts in the dissemination of knowledge, preservation of culture, and commitment to human thought based on the ethics of our heritage.”
The initiative, “My Family Reads”, was launched in December 2013 on the directive of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, to implement the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to create a knowledge based society and a young generation capable of leading the nation into the future.

For media inquiries please contact:
Amr Diab
Account Director
ASDA’A Burson-Marsteller
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