Dilmunia wins international branding accolade
Dilmuina at Bahrain earned the Best Visual Identity award at the 2014 Transform MENA Awards in recognition of its strategic and creative visual brand positioning. Dilmunia is a project of master developer Ithmaar Development Company (IDC), a wholly-owned subsidiary of Ithmaar Bank, a Bahrain-based Islamic retail bank.
Dilmunia is a mixed-use project built on a man-made island off the coast of Muharraq. With a unique Health and Wellness anchor, Dilmunia will include residences, hotels, leisure and shopping districts, and provide residents and visitors with state-of-the-art wellness facilities and spas in a resort-type environment. Infrastructure works for the USD 1.6 billion development commenced in early 2013, and the three residential projects launched within Dilmunia since have reported exceptionally positive sales. Dilmunia’s commitment to excellence has made it a sought after location for Bahrainis and expats alike. Dilmunia is expected to be a major addition to the social and tourism infrastructure of Bahrain.
The development’s strategic and creative visual brand positioning by Unisono, one of the region’s leading strategic creative consultancies, was awarded a prestigious bronze accolade at the 2014 Transform MENA Awards in Dubai, UAE. The independent consultancy is recognised as one of the best branding agencies in the Middle East and worldwide having won top prizes at The REBRAND 100 Global and The Transform Europe Awards, UK.
“Our commitment to excellence begins with selecting the right partners for Dilmunia,” said IDC Manager – Investment, Waleed Ali. “We are delighted with the work produced in partnership with Unisono and to have been recognized as a leading property brand in the region,” he said.
“This award celebrates a successful partnership with Dilmunia and further recognition for the international quality of Unisono’s brand development process,” said Unisono Founding Partner and Director of Branding, Liam Farrell.
“We were delighted not only with the calibre of work submitted and the reaction of those who won, but also by the commitment from all who were there to make the Transform Awards an important fixture in the region,” said Transform magazine Publishing Editor, Andrew Thomas.