‘Dubai will grow as a leading knowledge-based economy

November 4, 2013 2:26 pm


Renowned marketing strategist and bestselling author discusses key concepts

TECOM’s Media Cluster, which includes Dubai Media City, Dubai Studio City and the International Media Production Zone – the thriving communities that are home to leading international and regional brands in the media and communications industries – in collaboration with Brand Lounge, the region’s leading branding and marketing strategists and the Mena region’s partner of Trout & Partners, hosted legendary marketing strategist, Jack Trout, for a full-day workshop today.

The city’s most influential marketing practitioners, managing directors and communications specialists attended this exclusive event focusing on two core concepts – ‘positioning has gone global’ and ‘marketing warfare’.

Speaking after the event, Mohammad Abdullah, managing director of TECOM’s Media Cluster, said: “We are delighted to welcome Jack Trout to Dubai and to be able to host this event. Trout’s standing at a global level in the field of marketing strategy and the insights that he can offer will be of invaluable use to our business partners across all of the TECOM industry clusters.

“We are committed to supporting the development of the media sector and the growth of our business partners and community. This event was the ideal opportunity for industry leaders to gain a further insight into the marketing and media industries, as well the perfect opportunity to network with top-level decision makers and leading companies from within the cluster.”

Recognised as a leading authority in strategic marketing, Trout has a track record of more than 40 years as a bestselling author and advisor to some of the world’s largest companies, including AT&T, IBM and several Fortune 500 companies.

Commenting on his trip to Dubai, Trout says: “Dubai is a vibrant destination, with a thriving media sector. TECOM’s Media Cluster plays host to some of the world’s leading media, marketing and advertising companies, and it is an honour to have been given the opportunity to address such an esteemed group of industry leaders. Dubai’s media community has grown immensely in the past decade and I am confident that it will continue to thrive in the coming years, and that Dubai will continue to grow as a leading knowledge-based economy.”

Hasan Fadlallah, managing director at Brand Lounge, concludes: “It is always exciting to see Jack Trout in Dubai among senior practitioners and industry peers lecturing about positioning, the number one business strategy adopted by marketers and branding consultants worldwide. I am particularly thrilled to have TECOM’s Media Cluster hosting him this year under its newly formed GuruTalk platform – as it brings to its partners real business and marketing value that the industry will always depend on delivered by the world’s foremost marketing strategist and Brand Lounge.”

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