Emicom Media announces new name & brand identity
Emicom Media launches its new brand identity, Linktia, to reflect the groups’ current objectives, positioning and values.
Linktia owns or represents dynamic market leading companies, including Bareface, the region’s No. 1 model and talent agency, Alchemy Films, arabianEye, Corbis (MENA exclusive representative), Magnet, The Studio and Aperto Middle East.
The group specialises and invests in content production, talent management, online platforms and technology solutions in the MENA region. Linktia will continue to grow with the aim of reaching its full potential by cultivating partnerships, developing talent represented, and looking for new entrepreneurial opportunities.
“We are incredibly passionate about Linktia,” explained Jesus Blanco, Co-Founder & CEO, Linktia. “It’s an identity that encompasses our culture, goals, vision and strategic business direction. Our brands have been integral in the visual content development of the region over the years, and we’ve learnt that our ability to lead is a result of us being connected; better together. Our new brand identity illustrates the inherent strength of a networked organisation,” he added.
“Linktia means a home of connections,” said Venetia Maunsell, Co-Founder, Linktia. “It’s a collaborative platform linking our people, brands, talent, entrepreneurs and businesses; benefitting all within our group,” she continued, “Linktia provides a supportive role by offering advice, guidance, financial assistance, innovation and growth opportunities for our businesses and teams,” she added.
The new brand characteristics have been conceptualised by redefining the company’s business goals and values. These are reflected in the new name and logo.
Mark Woodward, Owner & CCO of design consultancy AirSpace Studio, said of the new identity, “Linktia’s visual language has been created around the concept of ‘Bandwidth’. People listen and communicate on many different wavelengths across their businesses. Linktia, through collaboration, operates on the same wavelength, helping its community to grow and develop. Visually its branding is designed to illustrate frequencies – different frequencies to tune-in, listen and be a supportive voice.”
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