Emaar Retail is a wholly-owned subsidiary of Emaar Malls Group, and is the vehicle for all retail operations.
Mr Bhatia will be responsible for developing a new portfolio of brands in key growth markets and also work towards new alliances, joint ventures, franchises and licences for the mall developments of EMG.
Initially, he will oversee the operations of the leisure and entertainment components of The Dubai Mall including KidZania, the SEGA indoor theme park and the 22-screen Cineplex.
The Dubai Mall is EMG’s flagship mall development and one of the world’s largest shopping, lifestyle and entertainment destinations.
Mr Jim Badour, Chief Executive Officer, Emaar Malls Group, said:
“Mr Suresh Bhatia brings to EMG over two decades of experience working in the Middle East and India retail sector in operations, merchandising, advertising and marketing of leading fashion brands. His depth and understanding in brand development and franchising will drive EMG’s expansion in its key markets. He will also lend his expertise initially in developing The Dubai Mall’s leisure & entertainment roster.”
Mr Bhatia said: “Powerful brand alliances and franchises are increasingly becoming the drivers of mall developments. It is important to create the right retail mix for various markets, which is the operational philosophy of Emaar Malls Group. With The Dubai Mall, our flagship development, we are not only launching one of the world’s largest retail destinations with a diverse brand portfolio, but also introducing new leisure & entertainment concepts to strengthen visitor footfall.”
Mr Bhatia joins Emaar from India, where he was Country Head and Director Major Brands (India) Pvt Ltd, overseeing eight exclusive international brands and more than 40 stores in over 22,000 sq m of prime retail space.
During this time, he was responsible for the implementation of brand policies, and ensuring the profitability of each outlet apart from operations, legal, advertising, IT, finance, accounts, HR and administrative tasks.
Earlier, he was head of Retail Operations of Al Maya Lal’s Group in Dubai managing key global brand at stores across the UAE, Azerbaijan, Poland and South Korea.
He moved to India as General Manager to launch Mango, the first international fashion brand in the country, in Mumbai and later across India.
In the early days of his career, he was instrumental in setting up India’s single-largest chain of fashion franchise with over 46 stores.
Mr Bhatia holds a post-graduation in Business Administration from Bangalore University, India.
He was awarded ‘Best Franchise Manager’ in 2007 by Franchising India, and is a recipient of the Rajiv Gandhi Rashtriya Ekta Samman 2006 for outstanding achievements and contributions to retail growth and economic development of India.
Emaar Malls Group is also developing the Dubai Marina Mall in Dubai, and Cairo Gate in Egypt, and through Emaar Retail, it drives the retail expansion plans for Emaar in the key emerging markets across the Middle East, North Africa and the Indian Subcontinent.