Asaad will be based in Dubai, United Arab Emirates (UAE).
As Deputy Managing Director, Asaad will be a leading contributor in the organization’s ongoing expansion of its expatriate business and service proposition in the Middle East and Africa, following the 2007 acquisition of Goodhealth Worldwide. His core responsibilities will focus on the organization’s overall business development, strategy, sales and retention efforts.
“Mustafa’s appointment demonstrates our continued commitment to first-class service and world-class benefit solutions for our valued constituents in the region. This region is a strategically important market for our organization, and Mustafa’s extensive experience in international health insurance will enable us to maximize our market presence and further enhance the end-to-end client experience.”
said Mark Jardin, managing director in the Middle East and Africa for Aetna Global Benefits.
Asaad joins AGB from Daman, the National Health Insurance Company, based in Abu Dhabi, UAE, where he was a member of the founding team. At Daman, he most recently served as director, international markets and strategic alliances. In this role, Asaad initiated and implemented long-term strategies for international expansion, while also developing and executing strategic alliances with other players in the Middle East health care market, which included government and private partnerships.
Prior to his various roles at Daman, Asaad held a number of positions in the fields of health care and health insurance both in the UAE and abroad. He is fluent in both English and Arabic.
“The uniqueness of our organization lies in our ability to combine our local Middle East and Africa footprint with our global expertise throughout all aspects of our business,” said Martha Temple, president of Aetna Global Benefits.
“Mustafa’s unique experience will allow us to further demonstrate the value we bring to the market, our passion for innovation and our full dedication to our customers, members, brokers and other valued partners in the region.”