James joins BackLite as Managing Director for BackLite Media Dubai and its subsidiaries.
James joins from BackLite International where he has been managing the European and African business since 2000 firstly as Sales Director and then latterly as Head of International Operations.
Bengt Bendeus, Chairman of BackLite Media, says:
“I am very pleased to be able to promote James to the Board of BackLite Media. The position of Managing Director for BackLite Media is very important and integral to our growth plans for Dubai.”
“James brings an enormous amount of experience both in the worldwide outdoor market and BackLite’s style and philosophy,” added Bendeus.
James says, “I am very excited by the opportunity given to me by the board of BackLite Media. I have worked for BackLite for many years and have now been able to accept the promotion to the most senior position within the organisation.”
Muhannad Al Ashram, fellow board director, comments, “We have been looking to strengthen our senior management team for some time and have found the right person, we believe, through our own internal resources. This is wonderful for us as James can start to get to work immediately to take advantage of the big opportunities coming our way in the Dubai market right now.”