Dr. Kassàsê brings local and international sales, marketing and customer experience know-how to Acxiom MENA. He will implement strategies that provide market-leading technology and the highest level of service to clients in the region, especially those expanding their operations across key sectors including financial services, retail, automotive, hospitality, travel, telecommunications, logistics, FMCG, consulting, professional services, real estate, IT, operations and customer care.
“This move echoes Acxiom’s determination to expand its capabilities in the Middle East and North Africa,” said Yousef Hamidaddin, CEO of Acxiom MENA. “With over 20 years of industry expertise, Dr. Kassàsê will work in developing our services, relationships and exceptional offer.”
“The resilience and potential of the MENA market have been proven, and we expect to see even further strengthening in the near future,” Dr Kassàsê said. “However, significant challenges still exist for companies operating in the region, driving the need for tailor-made marketing strategies based on an understanding of consumer behavior. Acxiom, a global leader in database marketing, offers deep consumer insights supplemented with multichannel solutions to meet dynamic market trends. I look forward to bringing our range of innovative and value-added offerings to customers in the MENA region.”