Esomar representatives serve as part of a global team that furthers the organization’s mission to promote the use of opinion and market research for improving effective business-decision making.
Currently, there are 80 Esomar Representatives who serve the needs of approximately 5000 members in 100 countries, bringing the voice of local societies to a global level. Esomar representatives serve two-year terms and can be re-elected for up to two additional terms.
Helen Parker, Esomar Representatives Co-ordinator says of the appointment:
“I am delighted to announce Tarek Ammar as the newly-elected ambassador of Esomar in Lebanon. Tarek is a veteran market researcher with a deep knowledge of the Arab market. Tarek brings in 16 years of research experience and his passion and commitment will certainly boost the development of our industry in Lebanon.”
“I am thrilled to start working on this new challenge – said Tarek Ammar – promoting Esomar’s values and increase awareness of the market research field in Lebanon; as a local ambassador, I will be working on a series of activities designed to foster the role of the research industry in the Arab countries.”
Tarek Ammar holds an MBA and a BBA degree from the American University of Beirut. He has spent most of his career in Market Research. Ammar’s career started at General Motors Distributors in Kuwait as marketing analyst. Since 2002, Ammar is the CEO and co-founder of ARA Research & Consultancy, a specialized marketing research and consultancy firm with offices in Beirut, Dubai, Abu Dhabi, Doha and Kuwait City. He speaks three languages fluently and he is an active member of cultural associations.