The expansion comes as a result of winning a number of PR contracts at the end of 2009 and early 2010, totaling over Dhs1.2m in fees.
Kate Doherty, joins Fifth Ring as PR account director. Australian born Kate has more than 10 years of experience in public relations and event & exhibition planning and management across Australasia, Europe and the Middle East. Regionally, Kate held the position of events manager at Emaar, before going on to consult for clients including TRESemme, Mark Wilkinson Furniture, and the European Institute of Geoscientists & Engineers.
Mary Khamasmieh joins the team as senior PR account manager. Originally a business journalist in Syria, Mary has been operating at a senior level for five years, handling clients including RAK Petroleum, Deutsche Bank, Mubadala and ALDAR properties.
Completing the recruitment within the PR division is Emily Houltram, who joins as an account executive. A PR degree graduate with a strong social and on-line media background in B2B and consumer, Emily moved to the UAE from the UK in 2008 and worked at ENG Worldwide prior to joining Fifth Ring.
Nicola Gregson, head of public relations at Fifth Ring, said:
“The whole marketing industry has, of course, taken a hit over the past 12 to 18 months and companies have had to be cautious. The last quarter of 2009 was a very busy period; we saw a huge increase in companies starting to move forwards with their marketing again, most of our new business opportunities came to us through referrals from existing clients, and following competitive pitches, we are delighted to have secured a number of very exciting accounts across both our consumer and B2B teams.”
“This is the first time we have actively recruited in over a year. Finding the right people takes time; there are more people available and looking for work, but they aren’t necessarily the most qualified or experienced within our sectors. A company, as any brand, does have a reputation that it builds up for its work, but we believe a service company is only as good as it’s employees, and we continue to build a very strong team”.
Fifth Ring Integrated Communications is a full service marketing company, offering public relations, digital media, brand & strategy, advertising and design and production capabilities, with offices in the Middle East, the UK and North America.