Having had the collections travel the world since 2000, Chanel’s latest Cruise Collection event – a fashion show showcasing the brand’s range of ready-to-wear, pre-season clothing – will take place in the presence of head designer and creative director Karl Lagerfeld in Dubai on May 13, 2014.
Bruno Pavlovsky, president of Chanel Fashion, stated that, “Chanel is very pleased to present its 2014/15 Cruise Collection in Dubai. In addition to being a key hub for our fashion business in the Middle East region, Dubai was chosen because it inspires travel and evokes the true spirit of Cruise. The show will be a unique event that will feed the public’s imagination around our brand. A futuristic megalopolis of the 21st century, the ever-developing emirate of Dubai is a crossroads of civilizations between Europe and Asia.”
Chanel’s decision reflects the growing momentum of Dubai’s design and fashion scene, and follows the June 2013 launch of Dubai Design District – a dedicated creative hub at the heart of the region’s design community – and the August 2013 establishment of the Design and Fashion Council by the decree of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai, and Vice-President and Prime Minister of the UAE.
Chanel’s 2014/15 Cruise Collection promises to attract a carefully selected group of press, buyers and world-class celebrities.