arab luxury world, the first conference dedicated to the business of luxury in the Middle East, was held last week at the Westin Mina Seyahi Dubai. The event became the region’s platform for those working in the luxury sector. More than 400 industry leaders and experts, brands and manufacturers, marketers and advertisers convened to share their experiences and insights and to discuss the outlook, challenges and opportunities in the Middle East.
Julien Hawari, Co-CEO of Mediaquest Corp, who organised and co-ordinated the event, says “The calibre of partners, speakers and panelists who joined the conference was not only impressive, but a true reflection of the wide range of businesses that make up the luxury landscape today.”
The conference featured keynote addresses, panel discussions, breakout sessions and workshops from over 130 speakers and panelists, who addressed a wide array of industries, from fashion and accessories, to beauty, cars, arts and culture, and tourism. The event also covered issues shaping the luxury economy in the years ahead, such as retail models, e-commerce, customers and shopping experience, branding and marketing.
In one session, dedicated to understanding the ‘Arab consumer’, Nadine Touma Gammage, Head of Market and Consumer Intelligence, Chalhoub Group, highlighted consumer trends that govern the luxury sector in the Middle East. One trend is the ‘quest for indulgence’, with 94% of respondents in the survey conducted by Chalhoub going shopping ‘whenever they feel like it’ and spending an average of $2,400 per month.