The latest sales figures for Porsche Middle East and Africa FZE – the fourth largest subsidiary of Dr. Ing. h.c. F. Porsche AG, Stuttgart – reveal that the brand is more popular than ever. Accounting for more than a quarter of regional sales, Porsche’s UAE units posted a record year in 2013.
The regional office, with a presence in the Middle East region since 1999, recorded a 26 per cent sales increase compared with 2012. Porsche delivered 11,609 new cars across the region in the January to December period of 2013, up from 9,171 in the previous year.
Sales figures have increased by 14 percent in Dubai, with 1,892 vehicles delivered in 2013, while Abu Dhabi contributed a total delivery of 1,422 cars marking a staggering year-on-year growth of more than 34 per cent.
Kuwait witnessed the highest increase in sales with 36 per cent more luxury vehicles sold than in 2012, up by 400, reaching 1,496 new cars delivered.
Christer Ekberg, managing director of Porsche Middle East and Africa FZE, says: “These results cap off what has been an absolutely incredible year for all of us at Porsche. Known globally as the landmark year in which the iconic Porsche 911 celebrated its 50th anniversary, the latest figures reveal that demand for Porsche cars in the Middle East region and Africa has never been higher.”
The Cayenne is still the luxury carmaker’s most successful model in the region with 6,911 vehicles sold in 2013 – a 19 per cent growth. It contributed approximately 60 per cent of the overall sales figures last year.
As for the iconic Porsche 911, the supercar was a key player to the region’s growth as sales increased from 1,274 to 1,729 – a rise of more than 35 per cent. The Porsche 911 now holds a 15 per cent share of all models sold.
The German luxury carmaker is expected to launch its latest mid-sized crossover SUV, the Macan, followed by the Cayenne Platinum Limited Edition. Supercar aficionados can also expect the launch of the 911 Targa, set to be released later this year, as well as the much-anticipated 918 Spyder.