The GCC automotive market reports an impressive performance in H1 2014, with sales of luxury models increasing across the region.
Rolls-Royce Motors sales in Bahrain surged in the first half of the year, recording a 57 per cent increase than the same period last year. The growth during the period is due, in part, to the popularity of the Rolls-Royce Wraith, says a statement from Euro Motors, its sole dealer in the Kingdom.
Approximately 15,797 BMWs were delivered to customers in the region in the first half of 2014, compared to 5,689 Audi vehicles, which only achieved an 11 per cent rise in sales so far this year.
“The region’s premium automotive market is growing by approximately 15 per cent, so we are delighted to be above this figure and look forward to continuing our growth momentum throughout the rest of the year,” says Johannes Seibert, managing director for BMW Group Middle East.
Sales increased throughout the region in 2014, with Oman, the UAE and Jordan increasing the most at 57 per cent, 40 per cent and 39 per cent respectively.
Bentley Motors Middle East has announced its most successful half-year ever with an overall increase of 30 per cent for deliveries in comparison to the same period last year.
“This is a particularly exciting time for Bentley Motors in this region. All of our key Middle East markets have grown during the first half of 2014, while our UAE and KSA dealers continue to hold the prestigious positions of the number one and two Bentley dealers in the world, respectively,” states Neil Wilford, Regional Manager for the Middle East, India and Africa at Bentley Motors.
The region is keen on luxury and unique cars making it the perfect market for high-end automotive brands to prosper.
(First published on AMEInfo’s sister publication Aficionado)