By Stéphanie Nehmé
The three-day World Luxury Expo will be held from today, January 28, until January 30at the Ritz-Carlton Hotel in Riyadh. Sponsored by American Express and held in association with The Saudi Investment Bank, it will be hosted by Her Highness Princess Nouf bint Faisal bin Turki Al Saud, as Chairperson of Nayyara Exhibitions.
With a combinedexhibition space of more than 5,800 square metres, the invitation-only event will showcase a range of selected luxury brands and services. Categories include real estate, luxury travel, high-end jewellery, luxury marine and automobiles, designer furniture and collectors’ pieces.All participating exhibitors are recognised within their respective fields, and will showcase superior quality products and craftsmanship to an ultra-affluent and highly discerning target audience.
Attendees will satisfy their taste buds with delectable cuisine, such as caviars, chocolates and cakes provided by gourmet food exhibitors. French luxury bakery,Ladurée,will also be presenting a new flavour of its iconic macaroon.
Jihad Slim, CEO of Nayyara Exhibitions, says: “Nayyara is proud to partner with the World Luxury Group to bring The American Express World Luxury Expo to Riyadh for its second year. This is an event that will continue to grow every year for many years to come, with plans for Riyadh to become one of the world’s most important luxury exhibition centres.”
The World Luxury Expo is set to host several events in the region, with an exhibition planned in Jeddah in March, before venturing to Bahrain, Kuwait, Abu Dhabi and Doha. The group’s aim is to create an ongoing annual signature series of events in the GCC region.