ESPN, Emirates Airlines, celebrate UAE athletes ahead of UAE National Day
Emirates has collaborated with ESPN to produce ‘Flying the Flag’, a four-part documentary mini-series following the inspirational stories of four athletes in the UAE as they prepare to compete on the world stage.
The series will begin on November 29, ahead of UAE National Day, reinforcing the power of sport and the pride of these athletes to represent the UAE’s remarkable progress as a young nation and the region’s growing presence on the world stage of sports.
The series focuses on the stories of athletes in four different sports: Zahra Lari, a UAE National figure skater vying to become the first Emirati athlete to compete in the Winter Olympic Games; Mohammed Al Balooshi, UAE National Motocross Champion; Chirag Suri, professional Indian cricket player representing the UAE Cricket team; and Shadia Bseiso, the first Arab female wrestler from the Middle East to sign a contract with the WWE.
Each story brings to life the untold journeys of each sports star, as they endure the physically and emotionally demanding battles that test their grit and determination to find success.
The series, produced by ESPN and Nomad Productions, will run in the UAE on Emirates’ and ESPN’s digital and social media channels.
“As an ardent supporter of sports around the world, Emirates knows how determined and relentlessly hard these athletes work and we were inspired to share their stories. This series will show the commitment and heart they gave to achieve their dreams. This level of story-telling – raw, passionate and honest aligns with our brand values to connect people with their passions, interests and aspirations,” said Sheikh Majid Al Mualla, Divisional Senior Vice President Commercial Operations, Centre for Emirates Airline.
Charly Classen, VP and General Manager ESPN EMEA, said: “Working with Emirates brings together two premium global brands, and we’re very excited to be able to celebrate four truly impressive individuals whose devotion to sport will resonate with fans across the region. ESPN’s heritage in sports and story-telling, combined with Emirates’ mission to connect people across the globe, makes this an ideal collaboration.”