Abu Khader Automotive, the official importer of BMW Group in Jordan, has announced its sales results for the year 2013 with an 18% increase in BMW and MINI sales compared to 2012.
This double-digit growth clearly demonstrates Jordanian customers’ desire to purchase one of the world’s strongest and most respected premium brands. The main contributors to this increase were, the 5 Series with an increase of 26% followed by the 3 Series, with an increase of 119%.
Commenting on the 2013 sales performance, Nicola Abu Khader, Chief Executive Officer of Abu Khader Automotive, said: “Our team had a very busy year during 2013, as we officially launched the all-new 4 Series Coupé, the all- new third generation X5 and a new 5 Series. Our remarkable sales results clearly demonstrate the continued growth of the BMW brand and the success we have achieved in gaining the market’s confidence in Abu Khader Automotive as the reliable and trustworthy automotive partner.”
In a fiercely competitive premium automotive market, consumers seek the best and most personalized services in motoring. Abu Khader Automotive sales results come as testaments to the effectiveness of their customer focused strategies along with the continued investment in sales, after sales and customer satisfaction. A number of creative and unique campaigns were successfully implemented during the course of the year focusing on customized trade in offers, financing schemes, and tailor made After Sales packages.
Looking ahead, Mr. Abu Khader added: “Our 2013 sales results in Jordan reaffirm BMW Group’s position as the most successful premium automotive manufacturer globally and in the Middle East. We will continue to work relentlessly towards achieving greater success in 2014 with customer satisfaction remaining our number one priority.”
For more information please contact:
VARCC – Arabian Communications
Tel: (+962) 6 554-7161
Abu Khader Automotive
Tel: (+962) 6 580-3606