Al Habtoor Motors, the official distributor of Mitsubishi vehicles in the UAE, has signed on Mohamed Karim the renowned Film and Television star in the Arab world as the Mitsubishi brand ambassador.
A special Suhoor Event was held at the Waldorf Astoria Dubai Palm Jumeirah to announce and introduce the new brand ambassador. The special event was attended by Sheikh Mohamed Al Qassimi, Sheikh Ahmed Al Qassimi, Sheikh Humaid Al Qassimi, Michael Corbin – US Ambassador to UAE and Sherif El Badawi, Egyptian Consul General in Dubai and the Northern Emirates.
In keeping with the sporty and friendly image of Mitsubishi Motors, Mohamed Karim, the multi award winning actor, was chosen to represent the brand in the UAE. The star has established an acclaimed Film & TV acting career between Egypt and the United States as well has, with great success, hosted the well-known international entertainment show “THE VOICE” in the Middle East.
In his new role as a brand ambassador of Mitsubishi Motors, his reputable popularity will galvanize a fresh sizzle to the brand appeal of Mitsubishi vehicles. “We are very excited to add such a prestigious figure to the Mitsubishi Motors family. We have a lineup of exciting media campaigns that are in the pipeline where Mohamed Karim will be featured”, said Ms. Mersedeh Mahdi, Director of Marketing of Al Habtoor Motors.
Speaking about his new role as brand ambassador, an enthusiastic Mohamed Karim said “Mitsubishi Motors is a fun oriented brand with a futuristic attitude. I have personally enjoyed my quest in search of new stars and now I will embark on a new journey with Mitsubishi Motors that already has well-loved star vehicles on the UAE roads”.
“We are happy to announce Mohamed Karim as the new face and voice of Mitsubishi in the UAE. We look forward to a fruitful partnership in our future journey where the stars will shine together.
Mr. Karim is a well-known pan Arab star. Unique in his choices and winner of numerous awards for his acting prowess as well as his presenting role in discovering new stars of tomorrow, Mr. Karim is a winner. All of us at Al Habtoor Motors are extremely proud that he is joining as the Mitsubishi brand Ambassador and will be a part of our winning team. The Mitsubishi vehicles play an important role in many families’ lives across the UAE, with the Pajero seen on every driveway, and being the number one selling SUV of all times Mr. Karim is the perfect fit as one of the top influential actors/presenters in the Middle East,” said Karl Hamer, Managing Director of Al Habtoor Motors.