All-new 2014 Silverado named Saudi Auto’s 4×4 of the Year
29/01/2014 8:10 am EDT

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New from hood to hitch, the 2014 Silverado Light Duty has continued its award-winning streak – having now garnered Saudi Auto’s 4×4 of the Year award. The vehicle recently swept the 2014 North American Truck of the Year award, Four Wheeler’s 2014 Pickup Truck of the Year honor and the Best 4×4 of the Year title from leading regional automotive magazine Car and Driver Middle East.

In effect, since its launch, the 2014 Silverado Light Duty has amassed worldwide industry recognition thanks to the pioneering model’s hundreds of improvements – large and small. Silverado’s innovative technology is tailored to the way customers use full-size pickups, providing the power, efficiency, refinement and dependability they expect from their trucks.

The 2014 Silverado’s remarkable roster of new features includes a trio of all-new EcoTec3 engines, a V-6 and two V-8s; a stronger, quieter and more comfortable cab; a refined new interior with an excellent connectivity through MyLink infotainment system; revised steering, suspension and brakes for improved ride and handling; and, smart solutions for cargo management such as CornerStep bumper and handholds built into the box rail protectors.

“We are immensely proud that the all-new 2014 Silverado has received Saudi Auto’s coveted 4×4 of the Year title – especially considering we were up against such steep competition,” said Markus Leithe, Regional Marketing Director of GM Middle East Operations. “This award is an excellent validation of the vehicle’s immaculate design – which blends strong Chevrolet truck heritage with a modern aesthetic. Straddling functionality and refinement, the 2014 Silverado will continue its leadership in the full-size pickup segment,” he added.

“The Chevrolet Silverado has deservedly won Saudi Auto’s 4×4 of the Year Award 2014 by virtue of its merits,” added Bakur Azher, Editor-in-Chief of Saudi Auto. “The most notable clincher for this prestigious title was the big leap forward from the previous model in terms of increased cabin space, improved on and off-road capabilities, advancements in technology, a powerful and highly efficient engine, low fuel consumption and excellent insulation from noise. To top it all off, there is the reasonable price, making the Chevrolet Silverado a clear winner,” he concluded.

The 2014 Silverado’s available 6.2L V-8 engine provides the most power and torque (420Hp, 624 Nm) of any light duty truck engine without the cost and complexity of turbocharging. It also offers class-leading maximum available towing capability of 5,443kg. The 5.3L V-8 delivers fuel economy of up to 10.2 L/100km highway, the best of any V-8 pickup, and the 4.3L V-6 offers available towing ratings of up to 3,447 kg and payload up to 956 kg, the highest for any base V-6 in the segment.

The 2014 Silverado Light Duty pickups are available in seven distinct trim levels, from a Work Truck (WT) to the new premium level, High Country. The manufacturer’s suggested retail prices for regular cabs starts at AED 100,000 for the WT model (2WD)

For more information:
Mohammed Al-Fayyad
Regional Communications Manager
Tel: +97143143410

Dawoon Jung
Chevrolet Product Communications
Tel: +97143143381

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