Arabian Automobiles, the flagship company of AW Rostamani Group and the exclusive dealer of Nissan, Infiniti and Renault in Dubai and the Northern Emirates, in association with one of the most successful expatriate websites, Expatwoman.com, joined forces on Tuesday April 1st, 2014, to highlight the crucial need for road safety in the UAE.
At an exclusive breakfast at the Infiniti showroom, the initiative by Arabian Automobiles, named ‘To Infiniti and Beyond’, was focused on helping women in the UAE to stay safe on the roads. Michel Ayat, CEO, Arabian Automobiles, said, “Road safety has continuously been a central topic in the manufacturing of Infiniti vehicles. With world first features and state of the art technology, our cars are designed and manufactured with the safety of our customers as our number one priority.”
Michel Ayat also highlighted the necessity of children using car seats, how to choose the right fit and the safest way the seat should be used. “Children are far more vulnerable than adults in an accident. It’s a pure and simple fact that allowing a child to ride in a motor vehicle without the proper restraint is risking their lives, as well as the other passengers in the vehicle. We believe it is absolutely vital that people understand that child car restraints are crucial and we will keep use these initiatives to drive that message home along with the other essential rules of road safety.”
As part of the event, Thomas Edelmann, founder of RoadSafetyUAE.com held an interactive session with the women where each person was given the opportunity to raise their concerns about driving in the UAE.
“We are totally committed to improving the driving here and that means our first step is educating the drivers here,” said Edelmann. “The government has made enormous strides over the past few years and we are determined to maintain that momentum. Working hand in hand with media, governmental entities and the automotive industry, we can focus on the main shortcomings we experience on a daily basis. Lane swerving, drifting and the lack of proper distance to the vehicle in front are among the main killers on UAE’s roads,” he added.
“Technology can play a vital role in assisting motorists to drive more safely and help to reduce accidents, which means fewer injuries and fatalities. Infiniti vehicles have the very latest cutting edge technologies like Lane Departure Prevention, Blind Spot Intervention and Distance Control Technology, all of which can play an important role in avoiding accidents. Every year we grieve for pedestrians, many of them children, who are run over by vehicles either parking or reversing. Infiniti features such as Backup Collision Intervention and Around View Monitor with Moving Object Detection can help to minimize those tragic and unnecessary losses,” he concluded.
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Senior Account Executive
Ketchum Raad Middle East