Audi Middle East has appointed Janice Hinson as their new PR Manager to support their growing team in the Middle East. Sales success for Audi has grown by 16% in the last year and the recent introductions of the A3 Sedan and A8 L have further increased the demand for the brand.
Janice Hinson, new PR Manager for Audi Middle East, has established good relations in the Middle East having spent the last six years as the Marketing and PR Manager for Bentley Motors for the region. Her previous experience also includes Triumph Motorcycles and Lotus Cars, where she held marketing roles in both companies.
Commenting on her new role, Janice Hinson said: “I am thrilled to be working for Audi and to be based here in the Middle East. Having always driven an Audi, my passion for the cars and to work with the brand is an ambition now realized here in the region. I look forward to seeing many exciting new model introductions and events to delight our customers here in the future.”
Speaking on the new appointment, Trevor Hill, Managing Director of Audi Middle East, said: “We are pleased to have Janice on the team. Her combination of automotive experience and understanding of the region will undoubtedly support our media relations and grow the brand awareness for Audi in the future.”
Sales performance in the Middle East for Audi continues to thrive. The Audi A3 Sedan is doing particularly well with more than 145 cars delivered to customers since its launch in February. The sporty compact sedan impresses with ultra-lightweight excellence, strong and very efficient drivetrains, and a great many high-end infotainment and driver assistance systems.
In the Middle East Audi’s bestselling model was the Audi Q7 with 536 units sold in Q1, closely followed by the Audi A6 (400) and the Audi Q5 (389). The strongest single market for Audi remains the UAE with 1,138 vehicles sold in the first quarter.