The BMW 7 Series, the company’s flagship model, has reaffirmed its ongoing success and market dominance yet again with sales increasing 16% in 2013. Throughout the year, the BMW Group sold 4,815 of these premium luxury sedans to customers across the Middle East compared to 4,044 in 2012, making it a leader in its premium luxury sedan segment, and a strong contributor to the company’s overall record sales growth in the Middle East in 2013.
Saudi Arabia, one of the world’s fastest growing automotive markets was the main contributing market selling 1,631 BMW 7 Series vehicles in 2013, followed by the UAE and Kuwait with 1,299 and 1,077 vehicles respectively. Kuwait led the double digit growth in the region for the 7 Series with an impressive 98% increase in sales. Other key markets that had double digit growth for BMW’s flagship model were Oman with 24%, Qatar with 19% and Abu Dhabi with 12%.
Commenting on the success of the BMW 7 Series in the region, Alexander Eftimov, Director Sales & Marketing for BMW Group Middle East, said, “We have a focused strategy with our importer partners across the region to ensure that we maintain the 7 Series’ leadership position, and it has proved extremely successful making the Middle East the third biggest market worldwide for 7 Series sales.” Eftimov added, “The 7 Series was chosen by the Dubai Airport Management for the transport of VIP passengers travelling between the aircraft and the terminal. It was also the vehicle of choice selected by the Civil Aviation Authority in Bahrain for the Bahrain International Air show to provide luxury transportation for its VIP guests. A recent visit by BMW Group Board Member Dr. Ian Robertson to the Kingdom of Saudi Arabia reiterated BMW’s commitment to the market where the 7 Series accounts for 43% of the total sales volume and continues to garner popularity with the affluent Saudi customers in addition to the large commercial entities.”
In November the Dubai International Motor Show saw the launch of the first ever BMW 7 Series model to wear the famed M badge – BMW 760Li V12 M Bi-Turbo. Powerful to the core, this is the fastest BMW 7 Series to ever launch. The vehicle has a 6.0-litre V12 Twin-Turbo charged engine that produces 544hp and takes the sedan from 0 to 100km/h in 4.6 seconds.
Eftimov added: “The BMW 760Li V12 M Bi-Turbo combines Formula One inspired colour themes with BMW Individual interior trim and an engine that will exhilarate even the most experienced of motoring enthusiasts. It is aimed at individuals who demand a superior level of power, comfort and in-car innovations from their vehicle – but know that there is superb engineering under the bonnet to ensure that they enjoy a sporty yet luxurious driving experience.”
Apart from these exclusive editions, the BMW 7 Series’ roots lie in its superior blend of luxury, elegance, innovation and engineering. The latest BMW 7 Series with its distinctive design modifications make it bigger, more luxurious, more comfortable and dynamic than its predecessors. It features are especially prominent from the front with new Adaptive LED headlights with hallmark BMW double corona rings and a smart accent strip, which enhance visibility and gives the vehicle a distinctive appearance both day and night.
The luxurious interior of the BMW 7 Series makes use of top-class materials; quality workmanship and outstanding practicality define the interior of the BMW 7 Series Sedan. The driver and front passenger can relax in plush leather seats offering optimum lateral support and long-distance comfort whilst they experience the most peaceful of rides with BMW’s best-in-class noise insulation. The optional rear seat entertainment package comes with a new 9.2-inch flat screen monitor to ensure a refreshing diversion for extended journeys, while a new 1,200-watt Bang & Olufsen High End Surround Sound System with 16 speakers delivers unimpeachable sound quality.
In the cockpit, behind the steering wheel, features a multifunctional instrument display with black-panel technology and 10.25-inch screen, including instruments that use different colours and graphics depending on the driving mode selected, and provides the driver with situation-specific information. The Control Display in the centre of the instrument panel has also benefited from visual and technical improvements that use high-resolution 3D graphics. Alongside the flagship BMW 760Li with its 12-cylinder powerplant and the entry level BMW 730Li engine, customers can also choose from new six-cylinder in-line engine powering the BMW 740Li and a V8 petrol engine in the BMW 750Li.
For more information please contact:
Corporate Communications Manager
BMW Group Middle East
Senior Account Manager
DABO & CO