Chevrolet’s region-wide 11% growth in passenger car sales contributed to the brand’s overall 9% increase in March sales, showing that customers across the Middle East continue to choose from Chevrolet’s impressive lineup of passenger cars, crossover vehicles and SUVs.
The latest figures compare March 2014 sales figures with the same month last year.
The UAE, Jordan, and Kuwait lead the way in terms of having growing numbers of customers getting behind the wheel of a new Chevrolet. But other countries in the Middle East are hot on their heels.
The big results stem, in part, from the sale of small cars. The fun and easy to drive Chevrolet Spark and Sonic proved to be the leading choice of retail and fleet customers in March.
Strong sales from the ever-popular Chevrolet Tahoe family SUV led the 9% increase in full-size truck sales. In fact, March saw the best ever monthly sales of The Tahoe in the Saudi Arabia and Kuwait markets.
“It’s great to see that our customers are seeing the value in owning Chevrolet vehicles,” says Maurice Williams, President and Managing Director of General Motors Middle East.
“Chevrolet has always been a popular choice for SUV and pickup owners, but we’re particularly excited to see that the market is seeing our presence in the other car segments and choosing Chevrolet for their extensive features, low cost of ownership, and access to our service program, Chevrolet Care” he said.
Regional Communications Manager
GM Middle East
Tel: (+9714) 314 3410
Corporate and Internal Communications Manager
GM Middle East
Tel: (+9714) 314 3905