Eleven plants. One-hundred and eighteen countries. Eighty-eight awards. And now, 3 million sales for the Chevrolet Cruze.
The best-selling Chevrolet model crossed the milestone this month, just 16 months after selling its 2 millionth model. From the U.S. and Canada, to Laos and the Philippines, to UAE and Jordan, the Cruze has proved itself a global player among small cars.
“The Cruze is an extremely adaptable car that can cater to the demands of nearly every market in the world,” said Alan Batey, GM executive vice president of Global Chevrolet. “It is a testament to Chevrolet’s global focus and capabilities to offer a car that is so highly regarded in so many places,” Alan added.
The Cruze has collected 39 product awards in China, 27 in the U.S. and 12 in Brazil. Chevrolet is committed to building product in the markets they are sold, so the Cruze is built in 11 different countries on five continents. GM design teams in South Korea and Germany had the global consumer in mind when developing the car in just 27 months in the late 2000s before debuting in South Korea in November of 2008.
“Small car sales around the world have been growing exponentially as emerging markets, in Asia and South America, increase car ownership while mature markets, like the U.S., downsize for fuel economy,” said Michelle Krebs, senior analyst for AutoTrader.com. “Small cars, like the Cruze, are driving sales globally and will continue to do so,” Michelle added.
The Cruze endured intensive durability testing, including extreme weather tests and more than 210 crash tests tailored to the regulatory demands of the countries where it is sold.
For the Middle East market, the 2015 Cruze features enhanced connectivity with the easy-to-use Chevrolet MyLink infotainment system and upgraded safety features such as Side Blind Zone Alert. It also provides Chevrolet Care aftersales service, which ensures hassle-free service and the lowest maintenance cost in the compact car segment. The Cruze is available in two body styles: a four-door sedan and a five-door hatchback in LS and LT models.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest automotive brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, high quality and outstanding value. The Chevrolet portfolio for the Middle East features award-winning passenger cars such as the Spark, Sonic, Cruze, Malibu, Impala, Camaro and Corvette; crossovers such as the Captiva and Traverse; and SUVs and pickups including the Tahoe and Silverado. Chevrolet also offers customers a high-level aftersales service experience through Chevrolet Care.
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