Ezz Elarab Automotive Group Brings Hero Motorcycles to Egypt
20/01/2014 8:42 am EDT

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EAC, a member of Ezz Elarab Automotive Group, Hero Motocorp Ltd.’s (Hero) sole distributor in Egypt announced today the launch of the Hero brand, bringing its widely popular Indian motorcycles to Egypt for the first time. To showcase the brand, EAC – Ezz Elarab has recently opened a multi-story showroom in Mohandessin to display Hero’s broad range of Indian motorcycles.

As the sole distributor, the company will also be responsible for building an extensive dealer network and channel partnerships across Egypt. With over 50 million motorcycles sold worldwide to date, the Hero brand has been tremendously successful. It has a 55% market share in India, selling nearly 7 million units per year and is the number one motorcycle company in India and the world.

Amr Ezz Elarab, Managing Director of EAC commented by saying, “We’re proud to be bringing Hero motorcycles to the Egyptian community, the world’s number one motorcycle company as well as introducing quality products to meet the needs of the Egyptian market. We’re confident both consumers and corporate fleet owners will appreciate the quality and value of the Hero range.”
EAC – Ezz Elarab has immediately made available in Egypt some of Hero’s top models including the 125 cc Glamour, the powerful 150 cc Hunk and its high-selling Splendor NXG. Other models available include the rugged Achiever and Karizma.

Hero motorcycles are known for delivering great value combined with high performance and reliability. And thanks to its ongoing commitment to R&D, the company also manufactures some of the most fuel efficient motorcycles in the industry. The Hunk in particular, offers riders dashing good looks packed with rugged performance while the Splendor NXG brings riders a stylish bike combined with great fuel efficiency, ideal for city commuting.

All motorcycles are backed by a unique and first in the market 1 year warranty (1 year or 6,000 km, whichever is earlier). The exceptional warranty is also an expression of EAC – Ezz Elarab’s confidence in the unparalleled quality of Hero products, backed by strong R&D and excellent manufacturing capabilities.

As a leading agent in Egypt for some of the world’s finest and most popular automotive and motorcycle brands, Ezz Elarab Automotive Group strives to build a lasting community of car and motorcycle enthusiasts as well as continuously introduce innovative automotive solutions to the Egyptian market.

Press contact:
VMD > ROOT Technologies
Ann Ruengsorn, VMD > ROOT Technologies, Tel: +202 2269 8299 ext. 107

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