Jaguar launches new digital experience in MENA
04/08/2014 4:03 pm EDT


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Luxury automotive manufacturer Jaguar MENA has unveiled its new website www.jaguar-me.com, designed to enhance the Jaguar digital brand experience for customers and fans across the MENA region. Tailored for today’s connected consumers, the website is designed for multiple screens, allowing customers access to Jaguar whether it be on smart phone, tablet, PC or any other mobile device.

The new MENA site, now live in English and Arabic, brings to life Jaguar’s ‘Alive’ positioning through an immersive and visually-appealing digital experience, which includes extensive information on the entire Jaguar model range. The site also includes a new configurator, giving customers the chance to build their dream Jaguar from body style, to engine, colour, specs, trim and more.

Hannah Naji, Marketing Director for Jaguar Land Rover MENA said: “We know that our consumers access information about the Jaguar brand and products through a variety of devices and platforms. Therefore, it is crucial that our brand and products are presented in a relevant and premium way, as any Jaguar customer would expect.”

She added “This new website is yet another example of our investment in dedicated, customer-focused programmes and technologies, enabling us to continue delivering a guaranteed standard of excellence and increased consumer confidence in 2014 and beyond.”

Complementing Jaguar MENA’s existing social media suite that includes platforms such as Facebook, Youtube, Twitter and Instagram, Jaguar hopes the new website will help grow its strong and loyal social fan base in 17 markets across the region.

This new, fully responsive site allows Jaguar MENA to demonstrate the vitality of the brand with wide-ranging content, campaigns and conversation. The MENA site will also act as a sales acquisition tool accessible through all consumer devices in the region.

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