Two Ford-brand vehicles have been named to the KBB.com 2014 5-Year Cost to Own Award list by Kelley Blue Book. Kelley Blue Book projects customers shopping for full-size SUVs and crossovers will get the lowest five-year ownership cost from the 2014 Ford Explorer, while sports car buyers will get the best deal with the 2014 Ford Mustang. The Lincoln MKX also emerged with the lowest five-year ownership cost in the luxury mid-size SUV/Crossover category.
The KBB.com 5-Year Cost to Own Awards are designed to help shoppers make more informed purchase decisions by breaking down typical ownership cost details, and naming the brands and models with the lowest projected total over five years. Purchase price, fuel, insurance and repair costs, plus maintenance, financing and depreciation are factored in.
“This latest accolade is yet another proof point that we are delivering not only world-class vehicles and technologies, but also providing real value to our customers,” said Thierry Sabbagh, Ford Middle East’s director for Sales. “Our growth in the Middle East also reflects the increasing popularity of our models in terms of great value for money. The Explorer is currently the leader of its segment for example. This comes as customers realize the outstanding offer most of our models come with, including a 5 years/100,000 kms manufacturer’s warranty, as well as comprehensive free service and maintenance packages which give outstanding peace of mind. It’s almost like just gas and go,” he added.
Ford Middle East had recently announced a 12% growth in the entire region, with both Ford Explorer and Taurus taking the lead in their respective segments according to the MEAC (Middle East Automotive Council) data. The Ford Mustang, which marks its 50th anniversary this year, also saw a 10% increase in sales.
Lincoln also saw an unprecedented growth of 50%, led by the continued growth of the MKX which saw sales soar by 125% in Middle East markets.
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Ford Middle East Public Affairs