According to Interbrand’s exclusive list of 100 ‘Best Global Brands 2014′, Kia Motors Corporation’s brand value has skyrocketed by 480% from $929m to $5.4bn. This rise in brand value far outpaces the average growth rate over the same period of all 11 other automakers on this year’s list, The Saudi Gazette reported. Kia first entered Interbrand’s annual 100 ‘Best Global Brands’ rankings in 2012, coming in 87th place with brand value of $4.1bn, and subsequently rose four spots to 83rd position in the 2013 study following a 15% increase in brand value to $4.7bn. During the past year, Kia’s brand value increased by a further 15% to $5.4bn, elevating the Korean automaker nine places to 74th position. Kia’s increase in brand value according to this year’s study is more than double that of the top 100 companies’ average brand value growth rate of 7%.