Al Majid Motors Co, the sole distributor of KIA cars in the UAE, recently concluded its highly-acclaimed UAE Kia on Tour 2014 FIFA roadshow. During the month of March and April, the tour brought Kia’s popular range of SUVs, compact cars and family sedans to four major shopping malls in Sharjah, Dubai, Ras Al Khaimah and Al Ain. This year’s tour had the added excitement of offering customers the chance to win a trip to Brazil to watch the FIFA 2014 Football World Cup.
“The successful KIA on Tour 2014 FIFA Road Show attracted customers interested in a diverse range of cars and resulted full occupancy in test drives. Every year we strive to make the tour bigger and better to reflect the excitement around new Kia models. Customers were particularly interested in our latest model, the all new Kia Soul.” commented Mohammed Khader, President, Al Majid Motors – KIA.
The all-new Kia Soul was revealed at the second stop of the KIA on Tour 2014 FIFA Roadshow at Dubai’s festival city shopping mall on 14th March. The tour kicked-off on March 7th at Al Qasba, Sharjah, and after Dubai travelled to Manar Mall, Ras Al Khaimah on 21st March, before finishing up at Bawadi Mall, Al Ain, for one week starting April 4th.
Kia is a major sponsor of the FIFA 2014 Football World Cup, which takes place in Brazil during the summer of 2014.
For further information please contact:
Cicero & Bernay Public Relations
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