Land Rover debuts world’s first invisible car technology
16/04/2014 12:18 pm EDT


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Pioneering technology is being developed to give Land Rover drivers a digital vision of the terrain ahead by making the front of the car ‘virtually’ invisible.

Cameras located in the vehicle’s grille capture data used to feed a Head-Up Display, effectively creating a ‘see-through’ view of the terrain through the bonnet and engine bay, breaking new ground in visual driver assistance. The technology, named Transparent Bonnet by its creators, shows how advanced technology will take Land Rover’s unrivalled capabilities to the next level.

The technology enables a driver climbing a steep incline or manoeuvring in a confined space to see an augmented reality view that captures not only the terrain in front of the car, but also the angle and position of the front wheels.

Dr. Wolfgang Epple, Director of Research and Technology for Jaguar Land Rover, said, “We believe that the next 25 years will be the most exciting and dynamic years the automotive industry has ever experienced. There will be huge strides in environmental innovation, safety and capability.”

“As our vehicles become more capable and offer increasing autonomy off-road, we will ensure the driver has the confidence to allow the car to continue to progress, over any terrain. We are developing new technologies including the Transparent Bonnet to give drivers an augmented view of reality to help them tackle anything from the toughest off-road route to the tight confines of an urban car park,” Dr. Epple added.

In turn, Abdimajid Haithar, General Manager of Mahmoudia Motors – the sole and official dealer of the Jaguar and Land Rover brands in Jordan – stated, “Land Rover’s latest technology innovation is one we are particularly excited to introduce to the Jordanian market. We are confident that the Transparent Bonnet technology will be largely popular among customers, particularly in light of the increasingly restricted parking spaces in the city and extreme off-road routes found in the outskirts of the Kingdom.”

Opening the doors to Jaguar Land Rover’s advanced research, the Discovery Vision Concept car is a design and technology showcase which will be unveiled in full at the New York International Auto Show on 16 April, 2014. The concept demonstrates Land Rover’s design vision for a future family of premium SUVs built on the brand’s key principles of emotive design, unrivalled capability and ultimate versatility. From the city to the sand dunes, Land Rover’s new, driver-assisting technology will enable safer, smarter and more enjoyable driving in the SUVs of tomorrow.

For more information, please contact:

Bidaya Corporate Communications
Tel: +962 6 5692008/9
Fax: +962 6 5692007
P.O. Box: 930391, Amman 11193, Jordan

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