Nissan hits the road with Maxima in Ramadan
24/07/2014 12:08 pm EDT


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Nissan is using an innovative ‘X-ray’ display to showcase Maxima’s wealth of features during a tour over Ramadan.

Visitors to the roadshow will be able to learn everything about Maxima via an interactive ‘X-ray’ screen which moves alongside the car highlighting and explaining its key features.

These include a range of class-leading attributes such as 290hp engine performance,engaging handling and comfort, paddle shifter, cooled seating and Bluetooth. Safety features include vehicle dynamic control (VDC), traction control and air bags.

The screen will also describe Maxima’s highly impressive sports car DNA before prospective buyers will have an opportunity for an on-site test drive to experience the car for real.

Samir Cherfan, Managing Director at Nissan Middle East said:”This ‘X-ray’ concept embodies Nissan’s global brand promise to bring’Innovation that Excites’. These words are at the heart of everything we do at Nissan.

“This means we do not only design innovative products, but also that we present and deliver them to our customers in a fresh and thought-provoking way, as demonstrated through this activity.”

A very attractive Ramadan package will be available during the roadshow which consists of a guaranteed cash reward up to AED100,000, five years’ unlimited warranty and prices starting at AED98,000.

The Maxima can be viewed at the Dubai World Trade Center – Sheikh Saeed Hall until August 31.

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