The all-new 2015 Cadillac Escalade – set to arrive in showrooms across the Middle East in August, 2014 – is already proving to be a huge success amongst UAE consumers. According to Liberty Automobiles Co., the exclusive dealer in the UAE, the pioneering vehicle has received a staggering amount of pre-orders in the last three months.
This high level of demand is largely attributed to the flagship SUV’s redesigned interior, which combines new levels of luxury with the latest technology.
“The all-new 2015 Cadillac Escalade is strongly resonating amongst consumers, as reflected by the increased number of pre-orders across key dealerships in the region,” said Felix Weller – Vehicle Sales, Service and Marketing Director for Cadillac in the Middle East. “The sophisticated luxury SUV – designed to establish new benchmarks for hand-tailored craftsmanship and technology – both meets and exceeds customer expectations, delivering an unparalleled driving experience for the most discerning car enthusiasts. The massive amount of interest in the 2015 Escalade is further testament to the Cadillac brand’s impeccable reputation here in the Middle East.”
Liberty Automobiles’ Group General Manager, Rajesh Krishnan, echoed that statement, adding: “The 2015 Cadillac Escalade promises space, power and performance; it is the industry’s most luxurious SUV – which is why it has emerged as a much coveted vehicle amongst UAE consumers. At Liberty Automobiles, we remain committed to ensuring the highest standards of customer satisfaction; thanks to the all-new Cadillac Escalade, we are confident that we will be delivering on our promise.”
Essentially, the 2015 Escalade takes design and technical elements from Cadillac’s product expansion to elevate the brand’s signature SUV. The product line will consist of the standard Escalade model, as well as the extended-length ESV edition, which offers a 14-inch-longer (355 mm) wheelbase and approximately 20 inches (508 mm) more in overall length, maximizing space for third-row passengers and 60 percent more cargo space behind the third-row seat.
Offered with 4WD drivetrain, the 2015 Escalade features a new 6.2L V-8 engine that is more powerful and more efficient than previous models. It also boasts Cadillac’s Magnetic Ride Control – the world’s fastest-reacting suspension system.
The exterior features crisp, new and more sophisticated surfaces, accented by dramatic light-emitting diode, or LED, lighting. In parallel, the new interior features cut-and-sewn and wrapped materials, with wood trim options chosen for elegance and authenticity. Seats were engineered to be more comfortable and sculpted in appearance. In addition, the new interior is dramatically quieter thanks to a stronger new body structure, new and enhanced acoustic material, and Bose Active Noise Cancellation technology.
CUE, Cadillac’s advanced system for connectivity and control, is also standard, featuring state-of-the-art voice recognition with touch controls common with the world’s most popular tablets and mobile devices.
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. Described as luxurious, having a bold and daring personality, being tough and strong as well as safe and powerful, Cadillac has maintained an iconic presence for over 85 years in the Middle East.
The Cadillac portfolio in the Middle East features award-winning passenger cars ATS, CTS and XTS as well as the SRX crossover and Escalade SUV. Cadillac also offers customers a high-level aftersales service experience through the Premium Care Program. For more information, please visit www.cadillacarabia.com.
Product Communications – Cadillac & GMC
Tel (+9714) 314 3920
Mohammed Al Fayyad
Regional Communications Manager
Tel (+9714) 314 3410