Rolls-Royce Motor Cars’ team of Bespoke designers, led by Richard Collar, Head of Bespoke Sales and Marketing at Rolls-Royce Motor Cars Ltd, paid a special visit to the UAE as they toured the region to meet with the brand’s prestigious clients to discuss the capabilities of the Bespoke programme.
The visit included Abu Dhabi Motors and AGMC, the dealerships in Abu Dhabi and Dubai respectively, where the team presented some of the unique concepts being prepared for the year ahead.
Speaking during the visit, Richard Collar hailed the creativity of Rolls-Royce’s customers in the UAE and their boldness in pushing the Bespoke programme to new limits in personalised automotive artistry.
“Bespoke is Rolls-Royce. Tailor-made motor cars are at the core of our business and our customers in this region love the fact that they can reflect their individuality and their passion through one of a kind ultra-luxury automobiles such as the ones we are showing,” he said. “Our customers in the UAE are very valuable to us as they inspire our designers and push them to new areas and concepts.”
Today, 110 years after it was founded, Rolls-Royce Motor Cars is still providing personalised ultra-luxury to its customers through the Bespoke Programme, which allows customers to individualise their cars to suit their unique tastes and personalities. The Middle-East region boasts the richest bespoke specifications in the world and in 2013 every vehicle delivered contained bespoke elements, amongst them a number of themed bespoke artistic creations.
Over the course of last year, the Rolls-Royce Bespoke studio delivered several one-of-a-kind concepts to the region. Most recently, the Phantom Coupe Chicane, perhaps the most dynamic rendition of this pinnacle gentleman’s coupe, paid tribute to the historic Goodwood racing circuit, situated close to the Home of Rolls-Royce. Its blend of colour and black accents in addition to non-traditional, yet elegantly finished Carbon Fibre trim on the interior showed how Rolls-Royce designers work with a plethora of materials.
Preceding the Chicane, a collection of two Phantoms, named the Ghawaas collection, consisted of a Saloon and a Coupe, inspired by the beauty of pearls and the Gulf culture of pearl diving. Their allure was unmistakable thanks to a Turchese exterior, with interiors fitted out in a twin-tone seashell and Turchese. The bespoke duet also feature a personalised Dhow logo embroidered to headrests in seashell thread and mother of pear inlays throughout.
Perhaps the most aesthetically-pleasing of these one-of-a-kind creations last year was the Phantom Coupe Ruby. Inspired by this most emotive of gems, this Phantom enjoyed a Merlot Red Mica exterior, with interiors fitted out in a twin tone Seashell (white) and Mugello Red. Other bespoke touches include a personalised clock with a cut ruby stone inlay, illuminated Spirit of Ecstasy, personalised tread plates graphics and a twin coachline in Seashell with an integrated ‘Ruby’ logo.
The Middle East was also notably one of the most receptive regions in the world for the global bespoke collections launched in 2013, including the commemorative Home of Rolls-Royce Collection which celebrates a decade of Rolls-Royce production at the Goodwood locale; the Aviator collection, which pays tribute to brand-founders Henry Royce and Charles Rolls’ work in aviation; and the Alpine centenary collection, featuring a number of Ghosts styled in homage to the 1913 Radley Silver Ghost which won the 1913 Alpine Trial, a seminal victory at the time which established Rolls-Royce as the maker of the Best Car in the World.
2014 also promises to be another landmark year in the history of Bespoke, with a number of as-yet confidential concepts set to be launched throughout the year. Already announced to great interest earlier this month was the Bespoke Waterspeed Collection of Phantom Drophead Coupes, celebrating the spirit of adventure of Sir Malcom Campbell, who in 1937 broke the world waterspeed record in his Bluebird K3 hydroplane boat, powered by Rolls-Royce’s R-Type engine, a moment globally renowned as a seminal act of British daring and endeavour.
Jamal Al Mawed
Head of PR and Communications
Middle East, Africa and Latin America
Rolls-Royce Motor Cars Limited
+971 56 1717 883