Total Marketing Middle East FZE, has signed a five year exclusive lubricant supply agreement with Al Masaood Automobiles, one of UAE’s largest car distributor. The agreement means that every Nissan, Infiniti & Renault new car in Abu Dhabi & Al Ain will run on Total lubricants, thereby placing Total among the leading brands in the UAE lubricant market.
Al Masaood Automobiles represents some of the worlds most popular and desirable brands including Nissan, Infiniti & Renault. As part of the agreement, all vehicles sold and serviced by Al Masaood Automobiles will be powered by Total Quartz. Total Quartz is a passenger car motor oil brand of Total lubricants.
Explaining the significance of this partnership, Mr. David Kalife, Managing Director of Total Marketing Middle East FZE stated, “The fact that Al Masaood group has renewed our partnership and chosen Total as their sole lubricant suppliers for the entire Al Masaood Automobiles is not only matter of great pride but also a proof of our products and services strength in UAE. This reinforces our standing as a leading lubricant brand across the region.” He continued to mention “Our offering to the Middle East markets includes engine oil for cars & trucks, transmission oil, hydraulic oils, industrial oils, coolants and greases. Total Quartz is a top quality engine oil brand, most suited for Middle East driving conditions as it has been developed to protect engine parts wear & tear and increase vehicle performance. We are confident that car owners will feel the difference.”
Mr. Irfan Tansel, Chief Executive Office of Al Masaood Automotive, added: “This partnership is a reflection of Al Masaood Automobiles strategy to continuously provide its customers with the best products and excellent sales-after sales service experience. With that vision in mind, we achieved a global recognition from Nissan Motor Company LTD in Japan by receiving the Nissan Global Award 2013. And indeed Total is a reputable global brand that provides innovative technologies which are supplied to high-performance engines in global sports such as the Formula 1 Grand Prix; Infiniti-Redbull Racing Team has been the winner of 4 consecutive season. This winning team is powered by Renault and Total. Hence we very pleased with this partnership of winners.”